Unearth your new local favourites with our go-tos.

Whilst we have no lack of shopping options in Hong Kong, those of us who are looking for something truly special—and brands that tell stories—are finding inspiration from local boutique brands. Founded by talented female entrepreneurs who are passionate about fashion and quality, these Hong Kong boutiques offer a personal touch to your wardrobe with a mix of great styles—from floral prints, vibrant shades to minimalist cuttings.

Culture Cove 

Founded by Ishita Desai and Natasha Cotton, Culture Cove is a curated bohemian lifestyle boutique that carries a unique selection of local brands such as Mer Culture, Aanya, Saigon Shores, Louella Odié, etc. Apart from comfy homewear and activewear, boutique is loaded with boho styles that will instantly take you to holiday on the beach with its vacation wear.  From the moment you walk through the door, you will be amazed by the extensive collection of high quality garments they have in the store. Hop over to Culture Cove to find something for your next getaway!

Address: G/F, 67 Hollywood Road, Central 

Hula 

Founded by Sarah Fung in 2016 to encourage people to shop locally and sustainably, Hula is a luxury resale platform for pre-loved designer womenswear. Hula carries items only from invited sellers in order to guarantee their authenticity and quality. Expect luxury designer brands such as Fendi, Prada, Yves Saint Laurent, Christian Dior, Louis Vuitton and many more—all sold for up to 95 per cent off the retail price. For those who opt for a physical retail experience, head over to their new Central location, which offers an elevated and a more personalised shopping experience. Stay tuned to their weekly/bi-weekly updates  for new item drops . 

Address:  G/F, 56-58 Hollywood Road, Central 

Excuse my French 

Excuse my French is a family concept store founded by Olivia Bouchon, who has more than 25 years of experience in the fashion industry. A blend of effortless chic and simple elegance, their collection of clothes and accessories are made with colour palettes that are soft to the eyes. Each of their collections is made with high quality fabrics from Deveaux, France. An advocate for equality, the brand also works closely with their suppliers and workers on a fair-wage basis. These minimalistic pieces with relaxed fits are going to be your wardrobe staple for years to come! 

Address: 75 Hollywood road, Central 

Caelum Greene

Founded by Charlotte Tsuei in 2016, Caelum Greene is a multi-brand athleisure fashion concept store committed to promoting mindfulness and responsible shopping in the community. Merging wellness, lifestyle and sustainability, Caelum Greene brings together fashion and sportswear featuring brands such as Joah Brown, girlfriend collective, Alo, Varley etc. Pick up a new gym outfit to give you that extra motivation to get excited about working out this summer! 

Address: Shop 304-305, Landmark, 15 Queen's Road Central, Hong Kong;
Shop 109, The Forest, 17 Nelson Street, Mong Kok, Hong Kong

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Bamboa

Julia Washbourne launched Bamboa, an eco-friendly lifestyle brand in 2008. Bamboa designs and produces exquisite quality T-shirts, sleepwear and bedroom products with responsibly sourced bamboo. All products are made with this renewable material from sustainably managed bamboo forests, and a part of their proceeds goes to planting bamboo with GI (Grow Bamboo Initiative). 

Their ECOFLOW T-shirt collection is made from 95% organic bamboo and 5% spandex, resulting in a fabric that’s incredibly soft to the skin and takes care of the environment. 

Address: S304, Tower A, 35 Aberdeen Street (PMQ), Central, Hong Kong

Emma Wallace

A ready-to-wear womenswear brand based in Hong Kong, Emma Wallace designs and creates collections that exude style and confidence. Inspired by Wallace’s personal travel experiences, she fuses modern cutwork with vintage elegance to deliver a seamless blend of Western and Eastern heritage. 

The brand’s latest collection, “Electric”, features striking prints and bold colours that will bring a breath of fresh air to your summer wardrobe. Wearable and classy, every piece in the collection has a contemporary fit that flatters every body type. 

Address: Shop A, G/F Po Hing Mansion 2 Po Hing Fong, Sheung Wan

Black Coral xo 

Founded by Cici Zhang and Christine Wang, Australian resort wear label Black Coral xo is inspired by their strong passion for fashion and love for travelling. The female-led fashion start-up curates and designs chic bohemian resort-wear pieces that are made for vacation at tropical destinations and laying on the beach with friends. Free spirited with an Australian vibe, every item on display—from maxi dresses to swimwear—exists to make women with different body shapes to feel great about themselves. 

If you are looking for an outfit that will make you stand out in the crowd without breaking the bank, Black Coral xo has got you covered. 

Address: G/F, 74A Hollywood Rd, Central