Natalie Lee of WOODCO On Running a Scented Candle Business With Her Mother
Hand poured with love by a mother-daughter duo.
Photo: Courtesy of @itchstudio
Co-founded by a mother-daughter duo, WOODCO specialises in hand poured coconut wax candles made in small batches, each infused with fine fragrance and essential oils.
Calling themselves “equal parts perfectionists”, the daughter, Natalie Lee, manages the marketing and partnership side of things, while the mother enjoys getting crafty behind the scenes.
“We like our candles like we like our people—non-toxic”
We’re not exaggerating when we say WOODCO has nailed the formula—each candle in the collection has a distinctive scent that evokes specific moods and caters to a certain occasion. Night Light (ylang ylang, cedar, fig) oozes a sensuous smell that’s perfect to light up before sleep, while the calming Negroni (Isfahan wood, cinnamon, orange) reinvigorates and energises those of us who are working from home.
Ahead, Natalie shares her favourite female-owned brands, self-care routine and what it means to be a modern woman in 2021.
Have you always wanted to have your own business?
Photo: Courtesy of @itchstudio
I’ve always dreamed of working for myself and never would have thought I’d be making candles alongside my mother!
What defines a modern woman in 2021 to you?
A modern woman in 2021 is one who is authentic—she hustles, embraces uncertainty (especially this year) and does them all with finesse.
What’s one accessory every woman must have?
Perfume - a timeless scent on a woman really adds that touch of character.
What does your self-care routine look like?
It differs from time to time but sweating is definitely one of my self care methods - whether it’s going out for a run or a gym session. I also really enjoy being outdoors like going to the beach or hiking.
At this moment, what does being ‘well’ mean to you?
At this moment, being well to me is internal. Acknowledging whatever life throws at you and continues to live everyday with a mindset that nobody can mess with.
What’s your favourite female-owned brand(s) at the moment?
There are so many female-owned brands in HK that I love -
Zoko Jewelry, Finesse Lifestyles Co, Soap Yummy and At The Table, just to name a few.
Who’s your Chika?
My mother—since day one, I am forever inspired by her resilience.
My group of girlfriends—their hustle and drive in becoming the best versions of themselves.
